We’re in an era of crisis opportunity

COVID-19 has seen many businesses struggle. But there are lots of examples of businesses that have known exactly how to adapt, and view this time as an opportunity, argues Robyn Sefiani.

Having counselled clients through many crisis scenarios, including the global financial crisis, it’s clear this COVID-19 crisis is different. Triggered by a global pandemic, many businesses have navigated the first painful month of adjustment, recalibration and realignment to best position themselves to survive and emerge stronger.

What’s glaringly different this time, is that a company in crisis is not alone. There is less focus on companies in crisis and more interest in those successfully morphing and adapting to the new normal. We’re now in the era of crisis opportunity.

Businesses across the world coping the best with COVID-19 are viewing it as an opportunity

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