We’re in an era of crisis opportunity
COVID-19 has seen many businesses struggle. But there are lots of examples of businesses that have known exactly how to adapt, and view this time as an opportunity, argues Robyn Sefiani.
Having counselled clients through many crisis scenarios, including the global financial crisis, it’s clear this COVID-19 crisis is different. Triggered by a global pandemic, many businesses have navigated the first painful month of adjustment, recalibration and realignment to best position themselves to survive and emerge stronger.
What’s glaringly different this time, is that a company in crisis is not alone. There is less focus on companies in crisis and more interest in those successfully morphing and adapting to the new normal. We’re now in the era of crisis opportunity.

Businesses across the world coping the best with COVID-19 are viewing it as an opportunity
Totally agree. Well Articulated Robyn. So good to see the collaboration between parties. So different to the time of the Depression. Great to see banks helping and understanding their clients in this time of global crisis.
Overall it’s wonderful to see such understanding of people towards people, governments to their people , companies to their people, colleagues.. we are all in this together and can only get through with the support of one another, shoulder to shoulder – stand united, but understanding of individuals.
This is a time for realignment of human beings as good and supportive towards one another. A time to regroup and consider one another closely and globally.
It’s interesting to see how we can slow down to a degree. I like others are working really hard still, but in many ways for those that can – we can work effectively from home etc. it’s clearly not possible for all – our wonderful health industry staf, police and many more industries. But I find it incredible the Goodwill that abounds. That is amazing and a true reflection of our societies and cultures – wherever they may be.