‘We’re slaves to our devices’ RAC WA says encouraging drivers to ‘look up’
RAC WA has urged Western Australian drivers to “look up” from their phones in a new campaign created by J. Walter Thompson Perth.
The ad, features and replicates, influencer Gary Turk’s original ‘look up’ film which went viral across the internet and gained over 400m views across the globe.
Turk’s video uses poetry to convince others to look up from their “device of delusion” and live in the moment.
