‘We’re the only one-stop-shop at scale in Australia’: EssenceMediacom APAC CEO fires warning shot
EssenceMediacom has made plenty of noise in its one-month lifespan.
A new agency boss, a freshened-up senior leadership team with even splits across incoming and existing staff members and a new proposition has the new combined GroupM agency puffing its chest out.
Price and McPetrie joined this week’s Mumbrellacast
I used to say that the SwitchedOn/SwitchedOn Media/AKQA/AKQA Media/Essence team felt like an extension of our team, but it doesn’t feel like that at all anymore.
So perhaps “there’s a lot of interest in what we’re doing.” but is that for the right reasons? I think not!
We had a great team before the merger – our SEO and Owned Media contacts have both recently left – we had a powerhouse team of 4 and now have a team of 10 – yet somehow requests that used to take 2 days are now taking 2-4 weeks. I’m with Jane – not happy. It’s definitely now as great as it used to be – it’s a real shame.
Hi @nothappyJan
I’m the new MD at EM in Sydney. If you would like to discuss the above or anything else directly, please drop me a line at stevie.douglas-neal@essencemediacom.com. I’d love to take the feedback and help resolve any issues.
A lot of sizzle but didn’t see anything about the sausage.
What do they mean by ‘One Stop Shop’?
Hmmmmm then why can’t you attract or retain staff or clients?
The acquisition of AKQA for example hasn’t exactly been a great success.
I think it’s fair to say EssenceMediacom isn’t currently it’s once powerful self.
This comment doesn’t make any sense.
AKQA is unrelated to EssenceMediacom apart from both being part of WPP.
AKQA Media was a differnet entitity.
And a new agency can hardly be referred to its former self.