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Westfield launches into Spring asking Aussies to ‘Fall in Love This Spring’

Shopping centre chain Westfield asks Australians to ‘Fall in Love This Spring’ in its latest Spring Summer fashion collections promotion .

Created by Scentre Group the campaign includes groups of people at a wedding, a formal and at parties.

Bill Burton, group general manager of brand and media experience, Scentre Group, said in a statement: “Family, friends and a sense of occasion provide a feeling of confidence for our customers to experiment with new brands and trends, and with over 12,100 retail outlets Westfield is a trusted place to do just that.”

The ad will run across radio, in-store, cinema, social media and YouTube.

“We see cinema as an extension of our owned channel network, targeting our audiences with placements in our centres and beyond. The highly immersive format enables deeper storytelling to a captive and engaged audience.

“The cinema creative direction is then seamlessly integrated with the in-centre brand experience. We’ve taken our visual merchandising to the next level – bringing to life the fashion, imagery and vibrancy of the cinema ad in our all Westfields and featuring across our retailer activity and owned digital channels,” Burton added.

Credits:

  • Sibling Agency
  • Managing Director: Mandy Galmes
  • Creative Director: Penny Buck
  • Senior Art Director: Jennie Ko
  • Group Account Director: Vanessa Boueyres
  • Project Lead: Sarah Hazen
  • Senior Project Manager: Caz O’Neil
  • Media Director: Brett Carson
  • Media Context Manager: Lucy Evans
  • PR Director: Laura Barette
  • Head of Studio: Grant Hendren
  • Production Company: Photoplay
  • Director: Lance Kelleher
  • Executive Producer: Oliver Lawrance
  • Producer: Emma Thompson
  • DOP: Simon Ozolins
  • Editor: Rohan Zerna – The Butchery
  • Post Production: The Refinery
  • Casting: Toni Higginbotham
  • Production Company: Hogarth
  • Director: Ted O’Donnell
  • Senior Producer: Siobhan Crowley
  • 1st Ad: Dimitri Ellerington
  • Stylist: Nicole Adolphe
  • H&MU: Claire Thomson
  • Production Company: Jack Nimble
  • Content Creative: Adam Wise
  • Content Creative: Angus Mullane
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