Qantas unveils special aircraft to endorse the Voice to parliament
Qantas has become the latest major brand to publicly advocate for an Indigenous Voice to parliament ahead of the referendum, joining its private sector peers including BHP, Woolworths, Wesfarmers and Atlassian.
The group today announced a special livery, featuring the Yes23 campaign logo, on three Qantas Group aircraft – a Qantas Boeing 737, a QantasLink Dash 8 Turboprop and a Jetstar Airbus A320.
The aircraft with the Yes23 campaign logo. Source: Qantas
The outgoing group CEO Alan Joyce said the initiative demonstrates Qantas’ commitment towards reconciliation and, more broadly, the notion of a “fair go”.
“We’re supporting the Yes23 campaign because we believe a formal voice to government will help close the gap for First Nations people in important areas like health, education and employment,” he said.
“We know there are a range of views on this issue, including amongst our customers and employees, and we respect that. I encourage people to find out more, to listen to First Nations voices, and to make their own decisions.”
A search with the aircraft’s registration number suggests that all three planes travel across Australian metropolitan regions such as Sydney, Melbourne and the Gold Coast frequently.
The QantasLink Dash 8 Turboprop also travels frequently between regional airports, such as Griffith, Mildura and Borken Hill, according to its travel log in the past seven days.
Qantas will also facilitate the travelling of the Yes23 campaign and the Uluru Dialogue teams so they can engage with regional and remote Australians ahead of the referendum.
The Yes23 campaign alliance launched its first major work in April this year, which features Indigenous community figures and invites Australians to join the Yes movement.
The Australian Financial Review reported in June that the majority of the ASX top 20 companies are publicly supporting the Yes campaign, including Telstra, Wesfarmers and Coles.
However, the agency land that services the brands is more reserved with their views. So far, Dentsu is one of few – if any other – major ad groups that have voiced their support for the Yes campaign.
Creative agency The Monkeys, part of Accenture Song, alongside media agency OMD and PR agency Porter Novelli have also worked on the ‘History is Calling’ campaign last year, urging Australians to consider how a ‘Yes’ vote could change the nation.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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