Westfield to launch large format video ads
Westfield shopping centres will tonight unveil what it claims is Australia’s first in-shopping centre, large format digital advertising network.
Westfield Digital Spectacular is a network of large-format LED video screens, which the company claims will offer ‘theatre for brands’.
Digital Spectacular will initially be installed at Westfield’s locations at Bondi Junction in NSW, Doncaster in VIC and Chermside in QLD, reaching around one million shoppers per week.
The inventory is sold inhouse by Westfield’s Brandspace team. GM Martin Quinn said “The response from brands and media agencies has been overwhelming.” The launch advertisers are Tourism New Zealand and Glaceau Vitamin Water, with the video screens going live next week.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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