Westpac celebrates Professor Adele Green in Bicentennial Foundation ad
Westpac has followed up its Bicentennial Foundation campaign which focused on the accomplishments of Fred Hollows with a commercial highlighting the impact of Professor Adele Green, a melanoma researcher.
The new commercial, created by DDB Australia, focuses on how Professor Green exemplifies the impact the $100 million contribution to education intends to make; supporting and nurturing Australia’s future leaders.
https://www.youtube.com/watch?v=TpsD_8B7VaM
Westpac’s general manager of strategic marketing John Harries said: “The Westpac Bicentennial Foundation is an incredibly important ongoing commitment for Westpac, and as we head towards our 200th anniversary in 2017, we are looking to find and support more Australians who have the drive to positively shape our nation. In this second campaign we have continued to tell the powerful stories of inspirational Australians, who have made significant, life-changing contributions to the country.
“Professor Green set the global benchmark for preventative melanoma research and we are proud to have her involved in this campaign. Her example demonstrates to young Australians that progress is made when people of ambition, ability and vision believe anything is possible.”
Launched last night the commercial runs across free to air and subscription television, digital with a focus on mobile and tablet, social and SEO with a print component to follow from Sunday May 18.
DDB Australia managing director Andrew Little said: “The TVC shoot took place at an iconic Australian surf club to establish the narrative about Australia’s changing relationship with the sun. Professor Green challenges the notion of the ‘bronzed Aussie’, and calls for the support of the next generation of exceptional Australians who will challenge the norm in order to generate positive change.”
Credits:
- Client: Westpac
- Lisa Ronson, Head of Mass Marketing Services, Australian Financial Services
- Zoe Lee, Senior Marketing Manager – 200 Years
- Executive Creative Director: Darren Spiller
- Creative Director: Glen Dickson
- Copywriter: Robbie Brammall
- Art Director: Nicola Horan
- Designer: Jacqui Lau
- Creative Services Manager: Vince Tillyer
- Head of Broadcast: Simon Thomas
- Senior Broadcast Producer: Sophie Simmons
- Managing Director DDB Australia: Andrew Little
- Managing Partner: Mandy Whatson
- Senior Business Director: Livia Montalto
- Account Executive: Josh Bulafkin
- Production House: Revolver
- Director: Bruce Hunt
- Executive Producer: Michael Richie
- Producer: Caroline Barry
- DOP: Danny Ruhlmann
- Production Designer: Aaron Crothers
- Sound: Gusto Music/Nylon Studios
- Music: “Fuel To Fire” by Agnes Obel (Licensed through Liberator Music & J.Alberts & Sons)
- Offline Editor: Drew Thompson, Method Studios
- Online Editor: David Edwards, Method Studios
- Grade: Edel Rafferty, Method Studios
- Film Researchers: Leilani Croucher, Suga Suppia and Daniel O’Brien
- Selected stock footage licensed from National Film and Sound Archive.
- Footage from Today/Tonight provided courtesy of Seven Network Australia.
- Professor Adele Green AC, QIMR Berghofer Medical Research Institute.
- Melissa King, Surf Life Saving Australia.
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