Westpac encourages graduate recruitment with point of view video

Westpac is giving students a first-hand look at what life would be like in its graduate program in a recruitment campaign created by Blaze which is similar to one launched by Deloitte New Zealand last month.

The website, which features Facebook integration, provides viewers an interactive ‘point of view’ video experience of a graduate’s life during a day in the program.

Scott Deakin, creative director at Blaze said: “The competition for the best graduate talent in Australia is fierce. We put Westpac group at the head of the pack by creating a digital experience that showed all the great things about the program”.

The video is supported with the website which is broken down into discipline categories, allowing grads to see where they might fit in.

Karla Palecek, talent brand manager at Westpac Group said: “We wanted to deliver the best possible user journey. We got there by turning the traditional model on its head and grouping programs a grad is most suited to based on their discipline and interests. Feedback to date has been really positive. People appreciate the clarity and interactive design.”

Complementing the campaign is a LinkedIn group where students can talk directly to the team and current graduates.


  • Anna El Ali – Senior Manager, Graduate Programs, Westpac Group
  • Karla Palecek – Talent Brand Manager, Westpac Group
  • Mike Boyd – Agency Head, Blaze
  • Scott Deakin – Creative Director, Blaze
  • Christian Kernot – Copywriter, Blaze
  • Katharine Morgan – Designer, Blaze
  • Casey Aimer – National Head of Digital, Blaze
  • Marcelleo Ordenes – Web Developer, Blaze
  • Jessica Saethang – Account Director, Blaze

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