Westpac encourages graduate recruitment with point of view video
Westpac is giving students a first-hand look at what life would be like in its graduate program in a recruitment campaign created by Blaze which is similar to one launched by Deloitte New Zealand last month.
The website, which features Facebook integration, provides viewers an interactive ‘point of view’ video experience of a graduate’s life during a day in the program.
https://www.youtube.com/watch?v=zYTtNl7Hq74
Scott Deakin, creative director at Blaze said: “The competition for the best graduate talent in Australia is fierce. We put Westpac group at the head of the pack by creating a digital experience that showed all the great things about the program”.
The video is supported with the website which is broken down into discipline categories, allowing grads to see where they might fit in.
Karla Palecek, talent brand manager at Westpac Group said: “We wanted to deliver the best possible user journey. We got there by turning the traditional model on its head and grouping programs a grad is most suited to based on their discipline and interests. Feedback to date has been really positive. People appreciate the clarity and interactive design.”
Complementing the campaign is a LinkedIn group where students can talk directly to the team and current graduates.
Credits:
- Anna El Ali – Senior Manager, Graduate Programs, Westpac Group
- Karla Palecek – Talent Brand Manager, Westpac Group
- Mike Boyd – Agency Head, Blaze
- Scott Deakin – Creative Director, Blaze
- Christian Kernot – Copywriter, Blaze
- Katharine Morgan – Designer, Blaze
- Casey Aimer – National Head of Digital, Blaze
- Marcelleo Ordenes – Web Developer, Blaze
- Jessica Saethang – Account Director, Blaze
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…and that is why I got into advertising and didn’t follow my dad’s lead and work for a bank
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Not such a good GoPro ad.
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@ Goodone… and that’s why they’ll have jobs for life and you’ll be virtually unemployable from about the age of 40!!!!
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JB that sounds just like ad land as well.
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I’d rather be unemployed
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oh wow it looks so exciting to work for westpac…
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Patts Melbourne did this POV thing for Air Force recruitment – you know POV of a trainee fighter pilot. It’s so much more exciting doing it for a bank though.
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I suppose, at least it’s realistic and accurate. Bank grad jobs would largely be about computers, presentations and butcher’s paper, mixed with forced smiles and awkward high-fives.
The Navy had a similar ad showed non-stop action, fun, community work, adrenaline sports and camaraderie, a totally bogus representation of a career spent following orders and performing the same mundane tasks every day on a god-forsaken ship.
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Work for a bank, get a fat bonus, cheap mortgage and a job protected by government guarantees. If someone told me this at school I would of tried harder in Maths class.
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So its just like a normal day in any office then but without a coffee queue.
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Truth … I would have also tried harder in Grammar class.
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