‘We’ve had an incredible partnership:’ Bupa parts ways with Thinkerbell and appoints CHEP Network as its lead agency
Healthcare provider Bupa has appointed CHEP Network as its lead marketing agency for Australia, Mumbrella can reveal.
The movement marks the end of the brand’s three-year relationship with Thinkerbell, which has been behind recent marketing campaigns such as Good health is contagious.
Commencing in October, the new model will streamline Bupa’s marketing operations and see CHEP Network partner with support agencies, including 2045, Six Black Pens, and Scooter.
Hmm. I doubt that. Perhaps the client simply wanted to part gracefully and said nice things as the changed agencies.
…by all accounts it sounds like your agency lost the pitch or were unable to fulfil their requirements. Stay salty!
A load of grouchy strategists commenting.
If you can’t adapt to a pitch process, stay living in 2015.
Pass the salt, you lost fair and square 🙂
What a typical bunch of whining, snarky agency personas.
In an industry ridden with low client spend, mass redundancies and general consolidation, some of you have the gall to act like its not your jobs to pitch.
Heres a thought: If its a wasteful process or a general waste of your time… dont bother! Nobody was holding a gun to your head.
And lets be honest.. regardless who won, the same people would be on here whining that it wasn’t fair, having a crack at Thinkerbell if they maintained the account, etc.
Grow up and get off your bean bags.
“Bupa thanked Thinkerbell for the “incredible partnership” to “produce some memorable and successful campaigns, but also for their commitment to our brand and our people,”… yet was rewarded with what exactly?
Sounds like Thinkerbell were just too smart for Bupa.
Chep though will be perfect.
Why would you bother?
The worst ran pitch of our time.
21 agencies were given 30 minutes to pitch (20 minute presentation and 10 minute q&a).
No other meetings were allowed between agency and potential client.
The brief was a retail brief for one part of the agency.
It was a shambles.
Trinity P3 should do a case study on it.
By all accounts this was the most horrendous, wasteful, procurement lead process in a long line of horrendous, wasteful, procurement lead processes. Changing agencies every three years won’t fix foundational business issues. Good luck everybody!
@Participant – this is why we run our regular survey – https://www.trinityp3.com/state-of-the-pitch/. You’re always welcome to take part. I don’t think we’ll be exactly writing a case study on this one by the sound of it….