‘We’ve never been more confident’: Shameless Media set for huge 2024

February 8, 2024 9:08

Shameless Media has this week announced a new content series and expansions to its existing pillars at its inaugural upfront events in Melbourne and Sydney. Speaking exclusively to Mumbrella, co-founders Zara McDonald and Michelle Andrews dove into the new news.

While February is not the typical time for upfronts, McDonald explained that Shameless likes to “do things differently”.

“We’ve always joked about it, but we are very good at staying in our own lane and doing things on our timeline in a way that suits us, rather than sticking to a regular calendar,” she told Mumbrella.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.