Dr Mumbo

What AdNews didn’t tell you about its own circulation

Dr Mumbo of course enjoys reading AdNews in all of its magnificent formats.

And very helpful AdNews was too in publishing a handy PDF this morning, listing the audited ABC circulations of every magazine, along with the percentage change on the previous period. Oddly though, one title appears to have dropped off the list from the one supplied by the ABC.  

By a painful oversight, or perhaps a fit of modesty, AdNews deleted itself from the list. Which is a shame, as its position in the alphabet would have guaranteed it pride of place.

As a service to that magnificent organ, Dr Mumbo is happy to share the missing number.

In the six months to December 2009, AdNews’ circulation was 5,180, down 10.1% on the same period in 2008. As Mumbrella’s table shows, that was the 22nd worst fall in the country. Not that this would have had anything to do with the blackout of course, which must have been purely accidental.

Of course, the beauty of the online PDF format is that AdNews will be able to quickly amend its error so that it can offer the full service to its readers for which it is rightly acclaimed. And it will be interesting to see how AdNews covers it in its print edition.

Happy to be of service…

Update: And is if by magic…

BEFORE: The AdNews ABC table

AFTER: AdNews corrects its accidental omission


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