What dad doesn’t really want

September 2, 2012 7:03

Sometimes brands leave themselves open to a bit of subversion.

This Dan Murphy’s poster on Melbourne’s Elizabeth Street promoting its cut-price booze has got the Father’s Day treatment.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Advertising Alcohol advertising Culture jamming Melbourne advertising

1 COMMENTS

WD 4 Sep 12

Wowsers! Booze is fun!

User ID not verified.

Latest

Seven steers the course at 2026 upfront presentation

Habit, friction and brand: The three factors in whether OpenAI’s new browser Atlas will defeat Google’s Chrome

Seven West Media and Nine have a rough day on the Unmade Index

Mumbrellacast: Seven's upfront, a new web browser and our new paywall

Life Uncut’s Laura Byrne and Brittany Hockley sign with SCA

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.