Dr Mumbo

What do Clems and British TV have in common?

Those guys at Clemenger sure do like their British TV references.  

First it was the Chrysler Jeep Spring Break TV ad which seemed to be a throwback to lads TV show Naked Wild On, with its innuendo-laden, cheeky sounding British voice over, complete with scantily clad women.

More recently, Dr Mumbo couldn’t help but notice a similarity between the musicians in the latest Carlton Draught ads – which featured on a website it has since pulled down – and the 1980s British children’s TV entertainers Trev and Simon.

And now, this latest work for Pepsi has a touch of the UK version of The Apprentice which features British entrepreneur Alan Sugar. The Pepsi Max ad is accompanied by the copy: “Sugar. You’re Fired.”

Now, Dr Mumbo has been assured that the ad is in no way a reference to the UK show and the now famous line “You’re fired” first uttered by Donald Trump in the original US Apprentice. But you have to admit, there does appear to be a bit of a theme emerging here…


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