What I’ve learned 90 days into life as a marketing management consultant
In this opinion piece David Angell takes a candid look at his first three months as an industry consultant after many years working in media agencies.
Here’s an interesting thing: when I privately announced to selected colleagues my decision to enter the world of ‘consultancy’, the reaction I had was…well, to use a polite cliché – mixed.
Having been on the inside for the last almost-ninety days, it has occurred to me that, much as I respect said colleagues, there is a fair amount of misunderstanding about the role of consultants in our industry.
Good article David, I enjoyed it.
David, can your next article be
‘5 things I’ve learned about how ‘all’ media agencies pitch.
Then do ‘creative’ agencies.
Thanks,
Adam
Tough world, pushing value over price David. We already know that. I wish you the best of luck.
Alan Robertson
Kinesis Media – Sydney.
OK, so you’re 3 months in and you’ve already learned that clients don’t listen to you, most revenue comes from a side business, the boss is often wrong and success means helping brands get something for nothing
Great. What’s in the next article? Newly discovered correlation between Scrooge doctors and slapdash campaign work? Can’t wait!
Wow, @Agency Bitch – did that spray feel good? Hope so. You’ve kind of missed the entire point, so I’m sorry if it wasn’t clear to you – but never mind, thanks for reading and better luck next time! Good name choice, by the way.