Dr Mumbo

What you get from your creative team is only as good as what you put in

Sometimes, you have to feel sorry for the creatives.

The brief of coming up with a print ad to justify BP sponsoring cricketer Michael Clarke is a tough one.

Dr Mumbo isn’t sure whether the copy quite gets there:

“Great performance comes from the heart. When it comes to great performances, it’s what’s inside that counts. Ultimately, what you get out is only as good as what you put in, that’s why BP Ultimate has partnered with Michael Clarke.”

Or indeed whether it’s a good idea to turn Clarke into a robot if it is indeed what’s inside that counts.


(Click to enlarge)


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.