The Wheeler Centre turns tweets into discussion markers

The Wheeler Centre, a Victorian government initiative launched in 2010 when Melbourne was officially designated a UNESCO City of Literature, has launched a campaign aimed at uncovering important topics missing from public discussion.

Created by Clemenger BBDO Melbourne, the campaign takes tweets using the hashtag #discuss and turns them into a historical marker to be put up on buildings and surfaces throughout Melbourne.

Head of marketing and communications at the Wheeler Centre, Pauline O’Brien said:  “Twitter will spark this campaign but it’s people’s reactions that will really set it alight. Turning something as intangible as a tweet into a permanent object means people will be exposed to new questions, ideas and talking points and will in turn discuss them within their own community.”