The Wheeler Centre turns tweets into discussion markers
The Wheeler Centre, a Victorian government initiative launched in 2010 when Melbourne was officially designated a UNESCO City of Literature, has launched a campaign aimed at uncovering important topics missing from public discussion.
Created by Clemenger BBDO Melbourne, the campaign takes tweets using the hashtag #discuss and turns them into a historical marker to be put up on buildings and surfaces throughout Melbourne.
Head of marketing and communications at the Wheeler Centre, Pauline O’Brien said: “Twitter will spark this campaign but it’s people’s reactions that will really set it alight. Turning something as intangible as a tweet into a permanent object means people will be exposed to new questions, ideas and talking points and will in turn discuss them within their own community.”
Running for nine days with 100 markers to be produced during that time, the campaign aims to uncover what people want to know more about and what they care about but don’t entirely understand.
The first tweets to be made into markers include:
- “Why, in a world full of phones does no one call to chat? #discuss” by @AnnabelTellis (placed outside a Telstra store)
- “Focus group results are the true measure of our national character. #discuss” from Crikey.com.au editor @sophblack
- “Every politician should have to live for one week with one of their poorest constituents. Even if it’s hell for the constituent. #discuss” by @reallykazcooke, which was stuck on the wall next to local MP Clem Newton Brown’s office
The campaign runs until Sunday 8 June on Twitter and can be followed through the #discuss website and via @wheelercentre.
Credits:
- The Wheeler Centre
- Director: Michael Williams
- Head of Marketing and Communications: Pauline O’Brien
- Online Content Manager: John Tjhia
- Head of Programming: Simon Abrahams
- Publicist: Tamara Zimet
- Clemenger BBDO Melbourne
- Creative Chairman: James McGrath
- Executive Creative Director: Ant Keogh
- Interactive Creative Director: Ben Keenan
- Social Director: Ben Birchall
- Senior Digital Analyst: Nathan Rogers
- Director of Production & Studio: Sharon Adams
- Print Studio Manager: Matt Gauci
- Senior Digital Producer: Louise Sergent
- Executive Producer: Sonia von Bibra
- Executive Planning Director: Paul Rees-Jones
- Interactive Business Director: Sam Mackisack
- Account Management Team: Peter Biggs, Chief Executive
- Senior Account Manager: Berlin Abraham
- Account Manager: Kate Little
- PR: Propeller Melbourne
- Activation: Quickstrike
Linkedin
Another half baked idea from Clems.
#discuss
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@gavin sharp AND witty *slow clap*
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