Dr Mumbo

When chatbots do your media plan

What will media planning look like when the (chat)bots take over? Until now, we didn’t know, but thankfully Dr Mumbo has the answer.

Welcome, to Chatbot Media Planner – “a new way to plan media that perfectly replicates your current agency service”. 

So, let’s see what tailored, unique plan it can instantly drum up.

We start, by saying Hi.

Next, the key info.

16 to 54s, obvs. Whatever will Dr Mumbo’s bot planner recommend?

Well, Dr Mumbo DOES need to sell more donuts from Dr Mumbo’s Donuts.

Here it comes, here it comes.

Dr Mumbo has no questions.

Chatbot Media Planner, out.

Dr Mumbo notes it’s a public holiday in Victoria today – and offices in Sydney are certainly a little lighter on staff ahead of the long weekend – so why not wile away the hours planning your adbreak takeover? (And props to London’s Yonder Media Agency for the good times had by Dr Mumbo).


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