Dr Mumbo

When Piers Akerman uses the phrase chk-chk boom, you know it’s over

It’s tough being a political commentator.

You’ve got to churn out something topical on demand, and if it’s original then that’s a bonus too.  

And a favourite columnist’s trick is to pick a tabloid story and try to make it relevant for a duller political topic.

So it was only a matter of time before someone gave chk-chk boom girl Clare Werbeloff a go.

So well done to Piers Akerman of Sydney’s Daily Telegraph for arguably one of the clunkiest segues of all time:

“Yet Prime Minister Kevin Rudd and US President Brack Obama are as much creations of the connected world as Werbeloff… having snowed their audiences, it is now chk-ck boom time.”

It’s a good demonstration that when it comes to tapping into the zeitgeist, just because you can, doesn’t mean you should.


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