Fair to say that Dr Mumbo has some mixed feelings about who Twitter feels Mumbrella is “similar to”.
Twitter seeing similarities to the ABC’s Jonathan Green or The Australian’s Caroline Overington kind of makes sense.
Even Julia Gillard is flattering in a power and ego sort of way.
But Sunday Telegraph columnist Ros Reines? That’s the one that really hurts.
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No doubt the awesome foursome feel similarly aghast at being connected to Mumbrella.