F.Y.I.

The White Agency appoints two new lead senior strategists

The White Agency has appointed Bohdi Lewis as lead senior strategist, with the remit of continuing to drive the digital strategic agenda for Lion. The agency has apslo appointed Grant Flannery in the same position however he will focus on large scale projects.

The announcement:

The White Agency, part of STW Group, has further strengthened its strategic capabilities with the hire of two new senior strategists.

Bohdi Lewis has joined White as Lead Senior Strategist on Lion, with the remit of continuing to drive the digital strategic agenda for Lion. Bohdi made the move to The White Agency from Y&R Group where he was responsible for developing Brand Strategy and Communications for a wide range of clients.

Also helping bolster the ranks is Grant Flannery who has joined White as Lead Senior Strategist, with a focus on large scale projects. He brings with him a wealth of experience in digital and strategic brand development, most recently with SapientNitro where he led the brand and digital strategy for Carlton United Breweries. Prior to this, Grant worked at global digital agency Reactive where he won a raft of awards for work on Nissan, ANZ and Cricket Australia. Grant is a B&T ‘30 under 30’ Finalist and a regular guest lecturer and panellist at RMIT and Swinburne Universities.

Commenting on his move to White, Grant said: “I get to work on some of the best clients in the country and focus on genuinely innovative and game changing work, which is a really exciting challenge.”

Bohdi and Grant will report directly into The White Agency’s Strategy Director, James Keeler.

“The appointments of Bohdi and Grant follow strong organic growth and project wins for White,” said James. “Both add more experience and depth to our existing team, and I’m excited to see the work they produce for our clients.”

The White Agency is part of STW, Australasia’s leading marketing content and communications group.

Source: The White Agency media release

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