White floaty things tell stories for Weight Watchers

Stories shared by people who’ve lost weight on the Weight Watchers program, represented by floating petal-like objects drifting into a computer, is the idea behind a campaign created by BMF.

“Weight Watchers is the original community, with members constantly discussing and sharing their success stories around how they are losing weight and living healthier lives. These two TV excutions are just the beginning of amplifying all the success that is being tweeted, blogged about and discussed in meetings,” said Dylan Taylor, BMF’s ECD.

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