White floaty things tell stories for Weight Watchers
Stories shared by people who’ve lost weight on the Weight Watchers program, represented by floating petal-like objects drifting into a computer, is the idea behind a campaign created by BMF.
“Weight Watchers is the original community, with members constantly discussing and sharing their success stories around how they are losing weight and living healthier lives. These two TV excutions are just the beginning of amplifying all the success that is being tweeted, blogged about and discussed in meetings,” said Dylan Taylor, BMF’s ECD.
Very nice! Well done guys.
Who actually uses the word boobies?
who doesn’t use the word ‘boobies’? it’s an awesome word!
like the ads too.
I hope there are some ads that aren’t just about men’s approval of women’s bodies. Begs the question are his pecks sticking out over his gut?
I find these ads demeaning to women and really quite nauseating. The campaign idea itself is great of integrating stories via social media. But the ads leave much to be desired.