Dr Mumbo

Whose exclusive is it anyway…

Screen Shot 2014-02-26 at 9.37.19 AM

It seems a few of News Corp’s journos are taking the company mantra to heart and “revelling in the competition” of the Mail Online, so much so they are starting a very public shouting match with them.

Readers of The Daily Telegraph’s print edition could be forgiven thinking the paper was the first to break the news former Olympic swimmer Grant Hackett was flying to the US for rehab.

Dr Mumbo wonders if perhaps the cause of the confusion could be the word “EXCLUSIVE” plastered all over the Tele’s newspaper and online copy?

However, keen online readers will note that the “EXCLUSIVE” was broken by new rival the Mail Online last night, which appears to have perturbed some at the Tele… particularly gossip columnist Annette Sharp.

Here’s how it unfolded:

Newly installed Mail Online editor McIlveen tweeted a link to this “EXCLUSIVE” at around 9.20pm last night:

Screen Shot 2014-02-26 at 9.52.06 AMAbout half an hour later the Daily Telegraph tweet its version of the story also claiming the “EXCLUSIVE”:

Screen Shot 2014-02-26 at 9.59.04 AM

Sydney Confidential writer Annette Sharp then began tweeting former News.com.au editor McIlveen about whether he had enough information in the Daily Mail version. e.g. Hackett’s addiction to stilnox to claim the prized mantle of “EXCLUSIVE”:

Screen Shot 2014-02-26 at 10.01.28 AMSharp was quite passionate on the topic: Screen Shot 2014-02-26 at 10.02.20 AMAs of 9am this morning she was still tweeting about it. Even getting into a debate with former Syd Con writer and now Mail Online journalist Maria Lewis about the yarn.

Screen Shot 2014-02-26 at 10.07.30 AM

Dr Mumbo looks forward to more of these “EXCLUSIVE” wars in between the Tele and the Mail Online in the coming months…

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.