Why postcodes don’t define great PR
Elevate Communication’s Mel Deacon makes the case for why, in the world of communications, Brisbane could be the new Sydney.
Great PR strategies and results are generated by great people, whether they choose to work in a high rise building overlooking the Sydney Harbour, or a boutique office in Brisbane.
While practitioners in the industry have probably always known they can deliver exceptional work anywhere – even from home – I have seen a real shift in client perception and behaviour in the last two years. Brisbane is now on the radar for interstate clients seeking PR expertise. The borders are coming down.
The country cousins are city-bound
Hey Mel, you mention this,
“the sunshine state north of the border is stepping out from the shadows and proving great PR can be executed anywhere, regardless of where the client is located.”.
What is some of the evidence of this?
Award wins by Bris agencies/offices? Wins by Bris agencies against interstate agencies in new biz pitches? Decreased instance of Bris businesses awarding contracts to Syd/Mel agencies?
Hi Pascoe,
Would love to share my thoughts around this, thanks for your interest! Queensland proved itself a worthy contender at this year’s PRIA Awards, with eight award wins and Highly Commended accolades, including P4’s Major Campaign of the Year and our very own win for Small Agency of the Year.
If you’re not based in Queensland yourself, I encourage you to pop up sometime and say hi. See what makes Brisbane such a great place to live, work and play.
Thanks Mel – sounded like Brisbane agencies has a good showing. The only listing I could find online makes it hard to tell how much better they did vs other states though (in some categories it looked like a winner from every state).
I know Brisbane well – hence my interest in the piece. Grew up there, uni, and first job there.
I truly hope this is a satire piece. If so, well played. It certainly gave me a good laugh.