Whybin TBWA makes major move into shopper marketing with new hire from Octagon

Wylie FowlerHot on the heels of its win of the Lion shopper marketing account, Whybin TBWA has bolstered its team, naming Wylie Fowler as general manager of Integer.

Fowler comes across to the shopper marketing specialist from Octagon where he worked on experiential, retail and integrated advertising projects for a wide variety of clients.

The move to hire a general manager comes after a series of new business wins for Integer along with the Lion business.

Georgia Bruton, managing director of Integer Australia, said that the creation of the role would give the agency a fresh approach.

“His wealth of retail, digital, experiential and campaign experience and passion for innovative solutions will ensure a fresh and smart approach for our local clients,” said Bruton.

Fowler said he was looking forward to working in an agency that enjoyed the support of the wider TBWA network.

Along with shopper marketing the agency also specialises in retail design, events marketing and experiential.

Simon Canning


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