Whybins tops effectiveness awards, winning titles of most effective agency and Grand Effie
Whybin\TBWA Sydney and Clemenger BBDO Sydney were the dominant agencies at Thursday night’s Australian Effie Awards.
Whybins won The Grand Effie for its “Car creation” campaign on behalf of NRMA Insurance. And the agency was also named Effective Agency of the Year based on its number of wins across separate campaigns including MJ Bale, Taronga Zoo and RaboDirect.
Clems picked up the most golds, thanks to its Hungry Jack’s Shake And Win app.
The awards, organised by The Communications Council, recognise campaigns which demonstrate effectiveness in delivering a return on the marketing investment.
The NRMA campaign from Whybins saw a working car built from the parts of vehicles that were not covered as standard by competitor insurance policies.
Matthew Melhuish, chairman of the Australian Effie Awards and CEO of Enero said: “This awards program is about recognising excellent strategic thinking and bold creative ideas that really pay off .”
The Gold Effie winners:
Retail/Etail
• Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Food
• Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Beverages
• Clemenger BBDO Melbourne – CUB – Victoria Bitter- Reviving a dying Australian icon
Other Services
• Whybin\TBWA Sydney – NRMA Insurance – Car Creation
Best State Campaign
• Whybin\TBWA Sydney – NRMA Insurance – Car Creation
Return on Investment
• Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Most Original Thinking
• Naked Communications Melbourne – Art Series Hotels – The Overstay Checkout: Overstay you’re welcome
• Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Small Budget under $500K
• Clemenger BBDO Sydney – Hungry Jack’s – Shaking up the category and winning
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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