Morning Update – Sept 6: LG’s doomsday prank ad; Yahoo!’s new logo; How MailOnline ate news

In the Morning Update, we round up what was going on in the other timezones while you were asleep.

Ad Week: Is This the Most Evil and Sadistic Prankvertising Stunt Yet? – Ad Week asks if this new ad by LG is the most brutal prank ad ever made.

“We’ve seen all manner ofprankvertisingover the past few years, but this campaign from LG—if it’s real and not staged—could be the most brutal example yet.

yahooMashable: Did Marissa Mayer Pick the Wrong Yahoo Logo? – Yahoo! is getting some negative feedback for its new logo.

“Marissa Mayer may be ‘geeking out’ over Yahoo’s new logo, but early reactions suggest she is in the minority.”

Ad Age: Ten Surprising Facts About MailOnline, the Site That Ate the News –  Ad Age delves into what makes the MailOnline so successful.

“MailOnline considers itself the antithesis of BuzzFeed.”

Greenslade Blog: News Corp sells off 23 newspapers – the company has sold a number of smaller titles.

News Corporation has sold 23 small US newspapers – including eight daily titles – and other niche publications to a private equity firm.


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