Whybins win three golds at New York’s MIXX Awards

Whybin\TBWA\Tequila claimed gold across three categories with two campaigns at the Interactive Advertisin Bureau MIXX Awards, held in New York overnight.

Australian entries made up 11 of the 111 finalists across 27 award categories, with nine of those 11 medalling.

Whybin’s NRMA Car Creation campaign for Insurance Group Australia won gold in the Cross-Media Integration and Direct Response and Lead Generation categories.

The third gold came in the Public Service/Not For Profit category for Mars Petcare’s The Pedigree Adoption Drive.

Also winning gold was VML Australia and its campaign Quick Fit Station for sports compression clothing brand Skins in the Digital-out-of-home category.

Four silvers were handed out to Australian agencies.

Whybins’ NRMA Bus Shelter received a silver in the Digital Out-Of-Home single execution category; GPY&R for the St Vincent de Paul’s Signed Finds in the Not For Profit category; and Leo Burnett took two, one for 7-Elven Slurpee’s BYO Cup Day in the Social Marketing category and in the Experimental and Innovative they won for Giant Bicycles’ Everyday Rider Sponsorships.

Droga5 received a bronze for Kraft’s Boost’s Moreing campaign in the Online Commercial category.

Non-medalling finalists were Leo Burnett’s Branded Content for the Australian Bureau of Statistics piece Spotlight and VML Australia’s Improve your plant/Life Balance for NGIA in the Not For Profit category.




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