NRMA Insurance builds car out of optional extras

NRMA Insurance has launched a campaign to highlight how it covers optional extras other insurers do not.

The campaign will see a ‘concept’ car created out of different car extras from different makes and models.

The idea can be followed over the next six weeks online at NRMA’s YouTube account.

TVCs will also run as 30 and 15 second spots showing people enjoying their favourite optional extras.

The final campaign will run across TV, radio, press, outdoor, display and content on YouTube as well as through NRMA’s Facebook page.

A PR campaign is to follow once the car has been built.

Web promotion through NRMA’s website will allow consumers to see what extras can have covered, for the chance to win a $1000 cash card.

The campaign is the next stage of NRMA’s brand positioning to ‘Experience the Difference.’

Creative agency: WhybinTBWATequila & Eleven PR
Production Company: Will O’Rourke
Creative and artistic direction: The Glue Society
Media Agency:  MediaCom



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