OneShift sets for marketing push pitching media and handing creative to Whybin\TBWA Sydney

Miranda Ward

March 25, 2014 10:06

Whybin\TBWA Sydney has been awarded the creative account for job matching network OneShift following a two-month review, with its media planning and buying account currently out to pitch for the first time.

OneShift marketing director Simon Porter said: “We are just completing a formal pitch process for the media planning and buying. We expect to be able to make an announcement next week.”

The job network has previously not had a media agency on its roster, and has been without a creative agency for the last 12 months, with Porter saying they would be looking to create a “truly disruptive brand campaign”.

Whybin\TBWA Sydney will be responsible for developing and executing OneShift’s multi-channel advertising campaign which is set to promote the brand’s online recruitment model.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.