Dr Mumbo

Blowjobs, bukkake and bitches: How Wicked Campers toned it down

bukkake ruined my carpet

Source: growstaweb.com

Nearly two years ago Australia’s most notorious camper van company, Wicked Campers, promised to tone down the slogans on its vans after a public outcry led to 100,000 people signing a petition against it.

Since 2008, Dr Mumbo has calculated Wicked Campers has been in front of the Ad Standards Board 89 times, 33 of those appearances were after the company promised to tone things down.

And judging from the latest three slogans the ASB has ruled against, things haven’t been toned down all that much.

“Sniffs you’re [sic] arse you’re probably a bitch”

“Bukkake ruined my carpet!”

(If you don’t know what bukkake is, look it up – just not at work).

“A blowjob a day keeps the breakup away…”

As per usual, Wicked Campers didn’t bother to contest the complaints, but then being Australia’s most complained-about advertiser it has become something of a past-master at ignoring admonishments and reaping the benefits of the PR.

Here’s a breakdown of complaints, by year, since 2008, which shows Wicked could be on for a record year:

8 (so far) in 2016

17 in 2015

19 in 2014

7 in 2013

7 in 2012

Just one in 2011

8 in 2010

11 in 2009

11 in 2008

Of those, 28 complaints have been dismissed (the majority back in the early days of the ASB when its slogans were a lot tamer by comparison) and 61 have been ruled against, but because of a loophole in the set-up of the ad watchdog the company doesn’t have to take the slogans off its vans because it owns them.

However, the brand might have a few more problems on its hands in New Zealand where there is more of a concerted push to get the campers to clean up their act.

More FM DJs Si and Gary are trying to get 100,000 likes on a Facebook post railing against the camper company:

S&G 100,000 ‘likes’ to stop Wicked CampersA 100,000 ‘likes’ to stop Wicked CampersUPDATE: Many are asking why 100k likes. 100k likes was just a significant enough number to take this to the PM this Thursday morning to make a real statement. 300,000 signatures forces a referendum so one third of that makes a Govt sit up and take real notice. We are so grateful for the 000’s of wonderful supportive comments that have been sent! We love a laugh as much as anyone but there are occasions where it is important to send a statement to greedy companies who for their own mercenary gain would put these vans out there without any thought of the welfare and message it sends to our children and society in general, cheers.

Posted by Si & Gary on Sunday, March 20, 2016


Meanwhile, a government department is actually looking to see if it can stop campervan passes being issued by Wicked, which would make it virtually impossible for someone hiring one of its vans to use a campsite in New Zealand.

Apparently the ASB is working with authorities in Queensland (Wicked is headquartered in Brisbane) to see what it can do about the slogans.


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