Wicked Campers faces national crackdown over offensive slogans

There’s been another development in the ongoing saga over Wicked Campers’ vans with both South Australian transport minister Stephan Knoll, and Victorian roads minister Jaala Pulford announcing plans to follow a crackdown on the campers led by Queensland, Tasmania and the ACT.

In 2016 and 2017 Queensland, Tasmania and the ACT moved to deregister vans which held offensive slogans, but Wicked Campers was able to circumnavigate the laws by simply registering the vans in other states.

Several Wicked Campers vans have been ruled as inappropriate by Ad Standards, but the company has found loopholes to keep the vehicles on the roads

Speaking in Adelaide late last week, Knoll said it was time the company faced actual consequences for the vans.

“We want to make sure that we close down these loopholes, stop the scourge of these offensive advertising and materials on the sides of these campervans, but we need to do it in a nationally consistent approach,” Knoll said.

His comments followed those of Pulford, who announced on Friday that Victoria would move to ban vehicles with offensive slogans and images displayed. The process would see it made illegal in Victoria for the vehicles to be driven, with complaints to be made to the regulatory Ad Standards Community Panel.

Knoll said it had been proven that unless the laws were made national the company would continue to find loopholes that allowed the vehicles to stay on roads.

In January a van in South Australia was ruled by Ad Standards to be inappropriate, but nothing has been done to have the van removed from the road.

Indeed the brand is frequently subject to complaints to Ad Standards, but as it is advertising on its own assets, it has continued to ignore the adverse rulings.


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