Wicked Campers reprimanded by ASB for ‘chicken and egg sex van’

The Advertising watchdog has again reprimanded camper van company Wicked, this time for a van featuring a chicken and an egg appearing to have sex supported by the line “Who came first?”

In the latest ruling against the serial offender, the ASB noted that the company, which rents graffiti-covered vans to backpackers, did not even respond to ASB requests to justify the art on the van.

Complaints to the Advertising Standards Board said that the image, featuring an egg holding on to the back of a chicken as though both were engaging in a sexual act, had forced parents to answer questions from children who wanted to know what the chicken and egg were doing.

“My children started reading it and asking what it meant. I felt offended by seeing that image in front of my children and I was personally offended as well. It really stood out and was in my face,” one complaint to the ASB said.