Wife Swap launches to 346,000 metro viewers, while De Minaur’s AO win draws 640,000

Seven’s Wife Swap finally premiered last night at 8:30pm – after a two year delay – to 346,000 metro viewers, compared to the 640,000 who watched Alex De Minaur defeat Pablo Cuevas in the second round of the Australian Open.

Nationally, 785,000 tuned in to the tennis match on Nine, which ran from 7:15pm to 9:14pm, while Wife Swap had 524,000 with the regions added in.

Wife Swap was originally meant to air in 2019

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