Wife Swap launches to 346,000 metro viewers, while De Minaur’s AO win draws 640,000
Seven’s Wife Swap finally premiered last night at 8:30pm – after a two year delay – to 346,000 metro viewers, compared to the 640,000 who watched Alex De Minaur defeat Pablo Cuevas in the second round of the Australian Open.
Nationally, 785,000 tuned in to the tennis match on Nine, which ran from 7:15pm to 9:14pm, while Wife Swap had 524,000 with the regions added in.
Wife Swap was originally meant to air in 2019
The match-up between Australia’s Sam Stosur and America’s Jessica Pegula, meanwhile, drew 375,000 metro viewers. From yesterday, measurement company OzTam began coding the tennis in sessions, to ensure the average audiences more accurately reflect the matches.
The first session, running from 7:15pm to 8:59pm and covering most of the De Minaur match, had 633,000 metro viewers (and followed the 15 minute pre-match coverage which drew 442,000). The 9pm-10:29pm period had 463,000, while the day coverage attracted 318,000.
The first session of the Australian Open won in the 16-39s advertising demographic, while Nine News prevailed among 18-49s and 25-54s.
During prime-time, Seven aired three back-to-back episodes of Home and Away, at 7pm, 7:30pm, and 8pm (442,000 metro viewers), while Ten’s repeat of Ambulance Australia had 268,000 across the capital cities.
Last night’s #ausopen match which saw Alex De Minaur defeat Pablo Cuevas in straight sets saw the audience peak with an audience of 1.098m (metro: 785,000 reg: 313,000). The average audience through the match was 850,000 (metro: 640,000 reg: 209,000). pic.twitter.com/3BW64I6xDp
— Nine Comms (@9Comms) February 11, 2021
On the ABC, meanwhile, it was Q&A’s second week at a new time and on a new day – Thursday at 8:30pm rather than its longstanding Monday 9:35pm slot. The episode landed on 294,000 metro viewers, just ahead of last week’s result of 290,000.
The ABC was biting at Ten’s heels with a 16.4% channel share against Ten’s 16.8% (on a channel basis, the ABC was ahead on 11.3% to Ten’s 9.4%), but neither came close to Seven on 25.4% or Nine, well ahead with a 32.1% network share. SBS finished on 9.2%, and 7TWO disrupted 10Bold’s run as the top multi-channel, landing a 3.9% share, just ahead of 10Bold’s 3.5%.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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