Wild animals roam Woolworths aisles for promotional campaign
Supermarket chain Woolworths has launched a TV ad to promote its Aussie Animals promotional campaign developed in partnership with Taronga Zoo.
In the ad, created by Droga5, a boy encounters wild Australian animals in the aisles of Woolworths supermarkets.
The campaign will run through September and October with the supermarket giving away four educational animal cards with every $20 spent and marketing a collector’s album.
Cameron Kerr, director of the Taronga Conservation Society Australia, said: “Partnering with Woolworths has given us an unprecedented platform for zoos to highlight Australia’s exceptional wildlife in a vibrant and engaging way.”
Woolworths has partnered with Taronga Conservation Society for the next three years representing an investment of more than $1.9m into marine education conservation programs.
Has this been graded?
Seems very washed out.
Hopefully its the WIP
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Thanks for your support Ben.
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Washed out. Don’t you mean washed up? Like your career?
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OK… as above…why does it look so bad? Must be the rough cut? Grade?
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This “partnership” is very one sided – besides from the little logo on the pack of cards at the very end of the commercial – there is little to no sight of the poor Toronga Zoo brand….
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I’ve seen the ad on TV and it is washed out there as well. It seems to be a deliberate special effect.
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The rubber crocodile being wobbled by stage hands is an embarrassment.
It’s not as if crocs are in short supply. They’re free and plentiful.
This just looked cheap.
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I will never step onto a Woolworths again. They really need to do something about the animals in the aisles. It is a real OH&S matter.
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