Wild Turkey Bourbon asks viewers ‘what are you bringing to the table’ in new TVC

Wild Turkey Bourbon has launched a nine-month TV campaign fronted by a suave, tattooed drinker with an eastern European telling viewers “Let’s talk about you”.

The 30-second slot, which is showing on free to air, pay TV, digital and social media, features a man revealing a series of dates tattooed on his arm and badly shuffling a pack of cards, before pouring two glasses of bourbon.

He then says: “So that’s me, let’s talk about you”.

The AJF Partnership’s ad, which runs alongside a national outdoor campaign and the brand’s sponsorship of the NRL Super Saturday, closes with the words ‘What are you bringing to the table?”

Campari Australia marketing director Nicole Stanners said the ad reflects a “real and earnest” quality that Wild Turkey fans will relate to.

“This campaign and latest TVC aims to cut through the clutter of well trodden narratives and entertain the viewer while provoking subtle reflection,” she said.

AJF Partnership associate creative director Simon Edwards, added: “Although featuring just one guy, this inherently social campaign gets us thinking about the choices that defines us in life.”


Client: Campari Australia Pty Ltd

Brand: Wild Turkey Bourbon

Clients: Nicole Stanners, Mike Sergeant, Katy Hill, Thomas Simart

Agency: AJF Partnership Sydney

Executive Creative Director: Adam Rose

Managing Director: Digby Richards

Associate Creative Director: Simon Edwards

Strategy: Jody Elston, Jamie Parfitt

Account Management: Kate Heatley

Agency Producer: Nik Round

Production House: Robbers Dog

Director: Daniel Borgman

DOP: Shelley Farthing Dawe

Producers: Mark Foster/ Loren Bradley

Post Production: Method Studios

Editor: Mark Bennett

Sound: Nylon Studios

Composer: Guy Brown



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