Wild Turkey tells Aussie blokes to ‘bird up’
Bird up!
Campari Australia has launched a new brand campaign for Wild Turkey bourbon that urges men to ‘Bird up’ and take on difficult challenges.
“This is the beginning of an enduring campaign that positions Wild Turkey Bourbon for solid growth in the years to come,” the brand’s group marketing manager Sally Byrne said.
Owen Trevor of Luscious International directed the ads.
The idea is solid. But the American cheese factor was dialed up too high. The acting was slightly suspect as well. And then there was the “recounting of the story in the bar surrounded by mates and admiring womenfolk” scene. Why do clients feel compelled to include that?
I liked it
This is just terrible. The wing coming is confusing and unnecessary but I’m sure the client just loves that part. Not well directed and art direction is weak. In fact, not much good at all about this disaster.
Great spots, love the art direction and sound design.
I was in the add,
Lots of people everywhere, weeks to make and prep.
The main actor I spoke to and the extras all had fun. I sat near the real turkey, which wasnt shown much.I wonder why have it? Was awesome anyway.