Wild Turkey Music 101 returns for year three
Wild Turkey’s music platform, Wild Turkey Music 101, is returning for its third year.
The announcement:
Wild Turkey has announced the return of their award-winning music platform, Wild Turkey Music 101. Now in its third year, the brand is turning its attention to the heart of Australian music culture: the pub — a tribute to the local stages and sounds fans have enjoyed over a Wild Turkey for decades.
At the centre of the new campaign is one question: “What’s your ultimate pub anthem?” Fans can submit their votes via the Wild Turkey website, with the brand set to collate the ‘Greatest Pub Setlist’ using the user-generated data.
The platform is designed to go beyond sparking pub conversations, amplifying the bold stories, sounds and spirit of a cultural institution. Aussie rock legends Killing Heidi are returning to collaborate with the brand, offering fans unique and intimate ways to enjoy legendary live music alongside a legendary bourbon.
The band — who recently topped the ARIA charts again after 25 years with their iconic album Reflector and landed their hit Weir at #77 in Triple J’s Hottest 100 of Australian Songs — will tour with Wild Turkey, performing five intimate pub sets across three states. Alongside their biggest hits, Killing Heidi will incorporate fan-submitted anthems into their setlists to celebrate great pub rock and roll.
Mark Watson, marketing director at Wild Turkey, said:
“It’s truly a special moment for our Wild Turkey Music 101 platform this year. We’ve previously taken renowned artists such as Matt Corby to the wild for intimate campfire sessions, built a House of Music with Angus and Julia Stone to support emerging talent, and in our third year we get to celebrate the spaces where great live music sparks and artists ‘Trust their Spirit’. We’re thrilled to be able to collaborate with such an iconic Aussie act to create unique live music experiences for fans and can’t wait to see how fans get involved in the conversation.”
The campaign also marks the return of the Wild Turkey Music 101 mentorship program, with Killing Heidi stepping into the role of mentors to guide five emerging artists. Now in its third year, the program offers industry opportunities and encourages artists to ‘Trust their Spirit’ to further their careers. Applicants will be invited to reimagine iconic pub anthems for the chance to connect with industry pros, work closely with the band, and even join them on tour.
James Griffiths, general manager, creative, added:
“The Music 101 platform is truly multi-faceted and runs through-the-line for both fans and artists. This year, the brand will activate five live music moments to allow fans to immerse themselves in the brand world in the pubs they love. But this campaign extends far beyond those live music moments — reaching audiences across Australia through a nationwide campaign effort. From outdoor and radio to digital, social, and local venues, ‘The Greatest Pub Setlist’ will connect with fans wherever they are.”
Fans can grab tickets to the Wild Turkey Music 101 events with Killing Heidi and submit their ultimate pub anthems now at wildturkeymusic.com.au.
Source: Universal Music Australia
