Will Elon’s ‘everything app’ X even have space for advertisers anymore?
“What the fresh hell is this?” is a question many Twitter users may have uttered in the last 48 hours as they log into their accounts only to be hit in the face by a giant X.
What’s different for users and advertisers on this early prototype of “the everything app” that Elon Musk kept teasing about?
Well, for starters, everyone’s lost the ability to make a “tweet” because it’s now called making an “X”.
Musk’s vision is for X to become an entity similar to China’s WeChat, a super app that houses social, audio, video, payment and food delivery services. However, if X’s business model is anything like WeChat, advertisers can expect themselves to have a significantly lesser role to play on the platform.
