Will Elon’s ‘everything app’ X even have space for advertisers anymore?
"What the fresh hell is this?" is a question many Twitter users may have uttered in the last 48 hours as they log into their accounts only to be hit in the face by a giant X.
What’s different for users and advertisers on this early prototype of “the everything app” that Elon Musk kept teasing about?
Well, for starters, everyone’s lost the ability to make a “tweet” because it’s now called making an “X”.
Musk’s vision is for X to become an entity similar to China’s WeChat, a super app that houses social, audio, video, payment and food delivery services. However, if X’s business model is anything like WeChat, advertisers can expect themselves to have a significantly lesser role to play on the platform.
The team discusses what we know about X so far and what might happen in the future.
This is followed by a chat with News Corp Australia’s director of The Growth Intelligence Centre, Dan Krigstein, about the new research conducted by the centre, and what marketers are missing out on when interacting with CALD (or culturally and linguistically diverse) audiences.
And finally, Cathy O’Connor, CEO of oOh!media, joins to share a business update, following major contract wins in the last few months.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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