Dr Mumbo

Will nobody save the children from those depraved 1920s modernists?

NGV mad square

How the exhibition was promoted on the NGV website

Welcome to the latest in a seemingly never ending trail of bizarre complaints to the Advertising Standards Board.

The latest target, the Art Gallery of NSW’s travelling exhibition of German modernism, The Mad Square, and a 1927 portrait by Christian Schad which was displayed on posters outside the National Gallery of Victoria

Or as the complainant puts it:

“I feel it is inappropriate to be displaying a picture of a naked woman breasts exposed in a place that is extremely high profile and frequented by children including possibly those on school trips or with family.”

Happily the ASB ruled: “The Board considered that the content of the advertisement is not inappropriate for the nature of the product being advertised, and considered that whilst the advertisement could be viewed by children the content is very mild.”

It resisted the temptation to add the words: “You idiot.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.