Dr Mumbo

Win-win for Sunrise – just ask Kevin

Dr Mumbo rather admires the no-lose PR skills behind Sunrise’s ultimatum to the party leaders.  

If (as is most likely) the party leaders don’t take part, it’s good PR for Seven’s Sunrise to be seen as the no-spin zone.

And if they do, then it’ll be a potential ratings blockbuster.

But best of all are the powerful names who are apparently signing the petition already. Number 37 on the list is one K Rudd from Queensland.


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