Winemakers’ fingerprints demonstrate ‘it takes a village’ message for Peter Lehmann Wines
The fingerprints of some of the Barossa winemakers behind Peter Lehmann Wines feature in a new campaign based on the message that “it takes a village to raise a vintage”.
The campaign by Ikon Sydney highlights everyone involved in the wine making process including grape growers, pickers, cellar workers and wine makers to celebrate the work that goes into each individual bottle of wine.
Michael Sergeant, marketing manager of parent company Casella Family Brands, said in a press release: “We wanted to connect our consumers with the people behind the brand. This campaign helps tell the story of our deep history in the Barossa, and our special winemaking community who all share a passion for making great wine.”
Credits:
- IKON GROUP SYDNEY
- CHIEF OF INTEGRATED SERVICES: Natalie Musico
- ECD: Rob Martin Murphy
- CREATIVE TEAM: Simon Collins, Andrew Jones, Zac Goldberg
- ACCOUNT DIRECTORS: Shalane Jones, Olga Raigada
- MEDIA CLIENT SERVICE DIRECTOR: Ally Kerrigan
- HEAD OF STRATEGY: John Halpin
- STRATEGY MANAGER: Abbie Love
- TRADING & AMPLIFICATION EXECUTIVE: Simone Crawford
- PRODUCER: Lisa Ristuccia
- CASELLA FAMILY BRANDS
- Brand Manager: Caroline Wood
- Assistant Brand Manager: Katie McManus
- Marketing Manager: Michael Sergeant
- PRODUCTION COMPANY
- Toby Heslop
- ANIMATION PRODUCTION COMPANY
- Electric Art
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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