Winners of the 2023 Mumbrella Awards revealed
Howatson+Company has cemented itself as the leading agency in Australia, taking home Creative, Independent and Emerging Agency of the Year at the 2023 Mumbrella Awards.
The agency also won Best Use of Retail Media for its 35+ campaign for Lord Nelson Brewery.
The jury said: “Howatson+Company has earned this recognition and accolade.
“It is their determination, commitment and drive that edged them in front on this occasion. They have grit,” the jury continued.
“This is the start of a truly big deal in the advertising landscape that, if what Chris Howatson says is true, will last for decades to come.”
Match & Wood was named the Media Agency of the Year, while Eleven took home PR Agency of the Year.
“For Match & Wood, being small has been an advantage,” said the jury.
“They truly live up to their moniker – ‘The silent assassins’.”
CHEP Network won Full Service Agency of the Year, while its Flipvertising work for Samsung Australia took home Media Campaign of the Year.
The campaign also received a highly commended for Ad Campaign of the Year, which was won by Special‘s Last Performance campaign.
The Trade Desk won Sales Team of the Year in what the jury described “an exceptionally tough category with a number of excellent entries”.
The General Store has taken home Specialist Agency of the Year, with Principals receiving a highly commended. Akcelo won Promo or Experiential Agency of the Year.
This is Flow‘s founder and CEO, Jimmy Hyett, has been crowned the Industry Leader of the Year, while Dalton Henshaw, founder and CEO of Bullfrog was named the Under-30 Achiever of the Year.
The jury said: “Jimmy is an authentic and exciting leader.
“Navigating the challenging journey of start-up to scale up, Jimmy has demonstrated excellence through commercial acumen and industry leading people and culture initiatives.”
The jury described Hyett as a “humble and deserving winner of industry leader” due to his “clear and strategic vision on how to differentiate his business and offering”.
Other winning agencies included M&C Saatchi Group, VMLY&R, ntegrity and VaynerMedia.
The full 2023 Mumbrella Awards winners list:
Social Idea of the Year
Winner: TikTok Plot Twisties – VaynerMedia for PepsiCo / Twisties
Mumbrella Award for Bravery
Winner: Here for the Horses – M&C Saatchi Group for Racing Victoria
HC: Stick it to Hep C – VMLY&R for Health New Zealand / Te Whatu Ora
Mumbrella Award for Culture
Winner: This Is Flow
HC: Equality Media + Marketing
Mumbrella Award for Insight
Winner: Last Performance – Special for Partners Life
Mumbrella Award for Innovation
Winner: Classify Consent – TBWA with Eleven and FleishmanHillard for Consent Labs
HC: Audio Ad You Can See – VMLY&R with Squeak E. Clean for Defence Force Recruiting
Mumbrella Award for Data-Driven Marketing
Winner: MECCA’s Replenishment Program: A Data-Driven Reminder That Anticipates Your Needs – Mecca Brands with Bower House Digital
HC: Flipvertising – CHEP Network for Samsung Australia
Mumbrella Award for Collaboration
Winner: Culture is closer than you think – Tourism NT with Common Ventures, Atomic 212, Aboriginal Tourism Committee
HC: FitChix – VMLY&R with AirBag, BCW for Honest Eggs Co.
Mumbrella Award for Sustainable Practices
Winner: Compass Studio
HC: oOh!media
Marketing Technology Company of the Year
Winner: impact.com
HC: Mutinex
Content Marketing Strategy of the Year
Winner: FinLit – Year13 for Westpac
HC: (un)Geddes – CHEP Network for Karicare Toddler
Best Use of Retail Media
Winner: 35+ – Howatson+Company for Lord Nelson Brewery
Best Use of User Experience
Winner: Big Blue Table – ntegrity with Quantum Market Research, Atomic 212, Soda Communications for Beyond Blue
HC: Reverse Auction – CHEP NETWORK for Samsung Australia
Best Use of Real-Time Marketing
Winner: Even Harry Styles – VMLY&R for Stats NZ
HC: Menulog State Of Origin Response – Thinkerbell with UM for Menulog
HC: Sauce of Origin – WiredCo. for Pizza Hut
Production Company of the Year
Winner: FINCH
HC: Mushroom Creative House
Best Use of Experiential Marketing
Winner: Middle Seat Lottery – Special for Virgin Australia Group
Pro Bono Campaign of the Year
Winner: The Life Saving List – BCM Group, IVY PR with Life Blood, Red Cross, Strength to Give for Liam O’Brien
HC: Classify Consent – TBWA with Eleven and FleishmanHillard for Consent Labs
Under-30 Achiever of the Year
Winner: Dalton Henshaw, CEO & Founder, Bullfrog
Industry Leader of the Year
Winner: Jimmy Hyett, CEO and Founder, This Is Flow
HC: Ben Miles, VP, Executive Creative Director, Brand Design & Consulting, APAC, R/GA
TV Ad of the Year
Winner: Overcooked Generosity – BMF with Good Oil, Zenith for ALDI Australia
Media Campaign of the Year
Winner: Flipvertising – CHEP Network for Samsung Australia
HC: Holding out for Help – BMF for Australians for Mental Health
Ad Campaign of the Year
Winner: Last Performance – Special for Partners Life
HC: Flipvertising – CHEP Network for Samsung Australia
Media Brand of the Year
Winner: Urban List
HC: oOh!media
Marketing Team of the Year
Winner: Virgin Australia Group
Sales Team of the Year
Winner: The Trade Desk
HC: Broadsheet Media
Promo or Experiential Agency of the Year
Winner: Akcelo
HC Rizer
Specialist Agency of the Year
Winner: The General Store
HC: Principals
Emerging Agency of the Year
Winner: Howatson+Company
Full Service Agency of the Year
Winner: CHEP Network
PR Agency of the Year
Winner: Eleven
HC: Poem
Independent Agency of the Year
Winner: Howatson+Company
HC: Special
Media Agency of the Year
Winner: Match & Wood
HC: Zenith Media
Creative Agency of the Year
Winner: Howatson+Company
HC: The Monkeys Australia, part of Accenture Song
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Congratulations to all the winners. However just name checking what the campaign is is pretty useless for people who are reading these awards results. How do we get to find out more information about the campaigns and why they were so great. Are we allowed to look at how the winning entries were presented so can learn from them in the future? I think this is one of the great flaws of awards such as these. Only the judges are the people who are truly privileged and given the rare insight that no one else gets to see.
Huge congrats to Match and Wood. Such amazing growth and achievements. Well done to Del, Chris and their amazing teams
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This ^
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Who won the award for most team members escorted away from the premises by security?
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Congratulations to all the winners!
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