Independent agency WiredCo. has launched WireCast, a digital PR offering, after the agency rebranded from The Wired Agency in July.
WireCast was developed by owners Angela Hampton and David Kennedy-Cosgrove, and managing partner and co-owner, Michelle Hampton. The arm will offer full PR services.
L-R: David Kennedy-Cosgrove, Michelle Hampton, Angela Hampton
Hampton was previously the founder and owner of Magnum & Co, a communications agency. She said WireCast will be the “optimised earned media offering” of WiredCo.
Hampton said: “We created it to try and tackle what’s held the industry back from the same level of growth and progression as other marketing disciplines.
“Measurement is still a big issue when it comes to earned media and many marketers continue to view it as a single channel, single purpose ‘add-on tool’.
“Our digital campaigns get supercharged whenever earned media is integrated so we’ve created an offering that not only amplifies what we already do but also elevates PR to play a much more meaningful role.”