WiredCo. wins Boost Mobile media account

CHRIS MCINTYRE

November 28, 2024 9:23

WiredCo. has been named Boost Mobile’s lead paid media agency, following a competitive pitch process.

The agency will now manage all paid media, SEO and affiliate marketing.

Their team will play an important role alongside other partners in driving consideration as leaders in prepaid and beyond. Boost will be utilising WiredCo’s latest MarTech solution which aims to accomplish super-charging media buying and management capabilities.

This includes WiredBuys, which is their own agnostic media buying solution as well as WiredPredicts, a proprietary tool that predicts performance outcomes.

“We are super excited to be partnering with Boost Mobile, who not only share our ambitions but also happen to be a group of outstanding humans,” WiredCo.’s founder and managing director, Angela Hampton, said.

“We couldn’t be happier we’ve officially won the work, with our focus from kick off aimed at further growing consideration, whilst also maximising efficiencies across performance marketing.”

Boost Mobile’s CEO, Jason Haynes, added: “From the outset we were impressed with WiredCo’s overall approach, expertise and mindset, and believe they are well placed to help us further accelerate our growth. As a youth-focused brand, we are aligned to their vision and how they can support us to further unlock new growth opportunities heading into 2025 with clear focus and purpose.”