Wirra Wirra wine brand builds giant bottle made of corks

South Australia’s McLaren Vale winery, Wirra Wirra, has launched an ambient campaign centred around building a 10-metre high wine bottle made out of corks.

Developed by Adelaide-based agency Fnuky, the campaign is part of the 35 year celebration of its flagship blend, Church Block.  

The giant installation is being built in Melbourne’s Southbank Promenade and is aiming to attract people visiting the state for the Melbourne Food & Wine Festival and L’Oreal Fashion Week.

There is also a competition to guess how many corks have been used to build the structure.

Prior to its construction, Wirra Wirra enlisted the help of the Girl Guides to launch a national call for Australians to donate their old corks to help create 10-metre high bottle.

Travelling in four separate parts, overnight from Adelaide to Melbourne, the construction of the bottle began on Sunday night.

The unveiling of the completed structure will occur tomorrow night, in an event hosted by comedian Peter Rowsthorn, who has starred in shows including Kath & Kim and The Comedy Company.



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