Witchery and OCRF announce 2021 White Shirt campaign

Fashion brand Witchery and the Ovarian Cancer Research Foundation have partnered for the 2021 White Shirt campaign.

The announcement:

Leading Australian fashion retailer Witchery and the Ovarian Cancer Research Foundation (OCRF) are honoured to announce the 13th annual White Shirt Campaign in collaboration with renowned fashion designer Toni Maticevski.

For the first time in the history of the campaign, Witchery has collaborated with a designer on the 2021 Witchery White Shirt style.

Melbourne born Maticevski is one of Australia’s most beloved and well-respected fashion creatives, known for his signature tailoring and complex drapery both locally and internationally.

Maticevski said: “It’s a real honour to be able to contribute in my own way to this year’s Witchery White Shirt Campaign. I am surrounded by many beautiful women in my life who provide me with support, strength and protection and in turn, I hope that the shirt I have designed can offer the same to those who are drawn to it.

“Whilst the shirt will bear the Maticevski and Witchery logo, it is a dedication to the countless nameless women who have fallen victim and fight this horrible disease.”

The 2021 Witchery White Shirt style features strong shoulder detailing, ribboning from the neck into the sleeve cuff and tapering into the waist and on the hips.

Simon Schofield, Witchery Managing Director, said: “We are honoured to partner with iconic Australian designer Toni Maticevski on this year’s Witchery White Shirt design, in partnership with the Ovarian Cancer Research Foundation.

“Over the past decade, Witchery, via the OCRF, has been the single largest funder of ovarian cancer early detection research in Australia, raising over $13.8 million dollars to date through the sale of white shirts. We are proud to pledge our continued support towards the development of an early detection test.”

The Witchery White Shirt Campaign hinges on the importance of vital research needed to ensure that women, everywhere are free from the threat of ovarian cancer. The research strives to develop an early detection test for ovarian cancer that is as readily available and as accessible as a pap smear or mammogram.

For every Witchery White Shirt sold, Witchery will donate 100% of gross proceeds to the OCRF. Witchery is proud to be one of the only leading Australian fashion brands to donate 100% of gross proceeds of a collection to a charitable cause.

The 2021 Witchery White Shirt will be available to shop online via www.witchery.com.au and in-store throughout Australia and New Zealand from Monday 12 April 2021.

Witchery White Shirt Day and World Ovarian Cancer Day is Saturday 8 May 2021, marking the conclusion of this important and key Australian campaign.

Source: AMPR media release


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