With Collective’s Alex Roper joins Clemenger BBDO as head of planning

With Collective’s group planning director, Alex Roper, has joined Clemenger BBDO Melbourne as head of planning.

Roper first joined the Dentsu-Aegis owned network in August of 2017, after five years as strategy director at M&C Saatchi.

In his new role at Clemenger BBDO Melbourne, Roper will lead the agency’s planning department. It is a newly created position for the Melbourne office, but comes five months after the exit of planning director, Neville Doyle. 

Clemenger BBDO Melbourne executive planning director, Paul Rees-Jones, said Roper would be a great energy to have in the agency.

“Alex completely embraces the reality of brands delivering outstanding ideas across the whole customer journey and brings with him a breadth of experience and skills consummate with such an ability,” Rees-Jones said.

Roper said it was a privilege to join the team.

“The planning team at Clemenger BBDO is one of the best in the land. It’s a privilege to be joining them in charting a course for the future for planning and the agency,” Roper said.

Clemenger BBDO Melbourne’s clients include NAB, Myer and Seek.



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