Wittner launches new brand campaign fronted by actress Emma Booth
Wittner has recruited Underbelly actress Emma Booth to front a new brand campaign that aims to help women feel comfortable with their fashion choices.
The ‘Walk Tall’ campaign, created by Hub Group, marks the brand brand initiative for the Australian-owned company since is centenary celebrations in 2012.
Wittner’s marketing manager Maija McCoy said: “Wittner is rallying behind a master brand strategy, which positions our entire business and stands out as a powerful stamp that sets us apart from our competitors.
“The campaign is much more than a brand refresh. ‘Walk Tall’ represents what we stand for and connects us with our customers and staff. It builds on our reputation for providing classic takes on the most ‘on-trend’ footwear, designed to inspire women to celebrate their individual style, while maintaining utmost comfort, quality and functionality.
“We are delighted to be working with Emma Booth, who personifies the confidence, empowerment, beauty and ease women feel when they slip into their favourite pair of shoes. Emma has effortless yet sophisticated style, and we hope her story will inspire other Australian women to walk tall.”
Credits:
- Creative Agency: Hub Group
- Photographer: Juliet Taylor
- Creative and production studio: Betty Wants In
- PR: The Reputation Group
Linkedin