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Wolfman David Williams and blogger Candice Lake front Gracie Otto Westfield film

'Wolfman' Williams and blogger Lake reimagine Red Riding Hood

‘Wolfman’ Williams and blogger Lake reimagine Red Riding Hood

David ‘Wolfman’ Williams is the face of a new branded content campaign for Westfield created by PR agency Baker Brands.

The short film – “Fashion Lust” – is directed by Gracie Otto and stars fashion blogger and former model Candice Lake. Designed to promote Westfield’s winter fashion collection, it features a take on Red Riding Hood meeting the wolf. It is believed to be the first time that the luxury brands featured in the campaign have agreed to appear together in this way.

The film is the debut acting performance of the Manly rugby league player. The music track is by Azealia Banks.

The film sees a Hugo Boss-clad Williams pursue lake as he gradually turns into a wolf.

The campaign will be backed by a social and outdoor campaign photographed by Lake. Among the subjects are Sun-Herald fashion editor Kate Waterhouse.

kate waterhouse westfield

Credits:

  • Client – Westfield premium shopping centres
  • Agency – creative and PR Baker Brand
  • Creative Director Al Weekes
  • Director Gracie Otto
  • 1st Assistant Director Toby Churchill Brown
  • DOP Matt Stewart
  • Editor Gingerbread Man
  • Production Baker Brand in-house
  • Music Azealia Banks
  • Stylist Christine Centenera
  • Medi: Ikon
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