Women come first in Bras N Things Valentine’s Day ads

Bras N Things has released a Valentine’s Day campaign via Fabric.

The ‘I Come First’ campaign is designed to put women first, featuring Milo Hartill, Elodie Russell and Mercy Rose Watson.

The pink and red dominated 30-second spot shows women in Bras N Things lingerie, putting themselves first.

The 2020 Body Shop Self Love Index Survey of over 22,000 women from over 21 countries found that globally one in two women feel more self-doubt than self-love and the majority wish they had more confidence.

Bras N Things’ head of marketing Natalie Chalmers said: “This campaign is all about putting yoursel first. Women have been told to be selfless, modest and humble for too long and we now know unlocking self-confidence helps foster independence and can build our sense of sexual desirability. Self-gifting lingerie can have a transformative effect on women’s self-confidence this Valentine’s Day, and beyond.

“We want to support and encourage women to embrace this new era of unabashed self-love, pride and self-promotion and what better time to do this than on Valentine’s Day.”

The campaign is on out-of-home (OOH) large format billboards, in-centre retail advertising, cinema, Facebook, Instagram and Tik Tok, as well as owned channels.


Creative Agency: Fabric


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